Bath & Body Works drops 10-foot candle to help holiday shoppers unwind

Bath & Body Works drops 10-foot candle to help holiday shoppers unwind

Dive Brief: Bath & Body Works launched a new creative platform that encourages busy consumers to take a moment to stop and smell the roses, per details shared with Marketing Dive. “Come Back to Your Senses” kicked off with the drop of a 10-foot-tall candle in New York City’s Herald Square Thursday. The installation representing …

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