Globant’s deal for Gut points to challenges facing independent agencies

Globant’s deal for Gut points to challenges facing independent agencies

Creative agency Gut has been a breakout success, attracting big brand clients and winning multiple Cannes Lions awards, including an Agency of the Year recognition in 2023. That strong track record is one reason why it came as a surprise to some industry watchers when technology consultancy Globant recently took a majority stake in the shop, …

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