Smirnoff celebrates connection in new global campaign

Smirnoff celebrates connection in new global campaign

Dive Brief: Diageo vodka brand Smirnoff recently provided details on a global campaign in more than 20 countries that is already in motion or soon to launch and built around the theme of celebrating social connections, according to a press release. New digital-first creative “Atomic” showcases how people mix together. The effort was inspired by …

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