Sociable: The age of virtual influencers is coming, bringing new considerations for brands

Sociable: The age of virtual influencers is coming, bringing new considerations for brands

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. While the current spate of generative AI tools are interesting, and are already changing discovery behaviors and interactive processes, they’re really only scratching the surface of what’s possible, and are far from actual “intelligence” …

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