Target lights up digital in holiday push that balances sentiment, value

Target lights up digital in holiday push that balances sentiment, value

With economic pressures continuing to weigh on consumer wallets, Target is injecting a more pointed message around affordability into its holiday marketing. The big-box store’s latest campaign is guided by the mantra of “However You Holiday, Do It For Less” and promotes a selection of everyday items that complement a more typical seasonal assortment.  Target …

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