Día: 22 de octubre de 2023

GroupM cracks down on MFA sites amid push for programmatic cleanup

GroupM cracks down on MFA sites amid push for programmatic cleanup

Dive Brief:  WPP’s GroupM is partnering with programmatic supply chain management company Jounce Media for added protections against ad placements on Made For Advertising (MFA) — a.k.a clickbait — websites and domains, according to a company announcement.   The partnership enables GroupM to integrate Jounce’s technology into its existing campaign-planning processes and is designed to combat …

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