Día: 18 de octubre de 2023

TikTok enables new search ad functionality for marketers

TikTok enables new search ad functionality for marketers

Dive Brief:  TikTok announced a new functionality for marketers allowing for ads to appear as part of a user’s search results, per a company announcement. The Search Ad Toggle will draw from a brand’s existing ad creative to display the ads alongside organic search results.   When engaged, the new search ads will be displayed as …

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