Dive Brief: Cracker Barrel Old Country Store is hoping to gin up interest in its new rewards program with help from brand ambassador Dolly Parton, according to a news release. The partnership, which aligns with the release of the country artist’s latest album, “Rockstar,” will give members of the rewards program the chance to win …
Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards Leer más »
With economic pressures continuing to weigh on consumer wallets, Target is injecting a more pointed message around affordability into its holiday marketing. The big-box store’s latest campaign is guided by the mantra of “However You Holiday, Do It For Less” and promotes a selection of everyday items that complement a more typical seasonal assortment. Target …
Target lights up digital in holiday push that balances sentiment, value Leer más »
Coca-Cola’s relationship with NASCAR dates back to the 1970s, when it began sponsoring Hall of Famer Bobby Allison and various races. The soda brand has maintained naming rights to the World 600 race since 1985, and formalized its relationship with the association in 1998, when it became the official soft drink of NASCAR. That year …
How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family Leer más »
Dive Brief: Ready-to-drink cocktail brand Cutwater, which is owned by Anheuser-Busch, launched its first holiday campaign on Wednesday, Nov. 1, per a press release. The effort includes a concierge service offering tips for making holiday entertaining easier. The Cutwater Holiday Concierge is available by dialing 1-833-DRINK-CW and via the brand’s Instagram. An accompanying sweepstakes includes …
Cutwater comes to the aid of holiday hosts with cocktail helpline Leer más »
CMOs will enter the new year optimistic and ready to invest as revenues stabilize and economic uncertainty recedes, according to new media and advertising predictions from Forrester. The researcher describes 2024 as a moment “where big media gets its mojo back,” painting a marketing landscape ready to shake off the uneasiness of the last few …
AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester Leer más »
Guinness debuted a new campaign that pits NFL stars Joe Burrow and Joe Montana against each other in an effort to promote Guinness 0, a non-alcoholic alternative to the marketer’s classic draught, according to information shared with Marketing Dive. The effort raises awareness for the Joe Burrow Foundation, a nonprofit focused on food insecurity. In …
Guinness pits Joe Montana against Joe Burrow in battle over 0 Leer más »
In the wake of global protests against racism and police violence in the summer of 2020, many marketers assessed how they could use their brands to forge a more diverse and inclusive world, in advertising and beyond. At the time, there was a deluge of plans and pledges made around diversity, equity and inclusion, but …
How Häagen-Dazs met its $1.5M commitment to underrepresented creators Leer más »
Many would agree that the most difficult part of home improvement is knowing where to start. The decisions can seem endless — from figuring out lighting to decor and furniture — to the point of becoming overwhelming, making it a feat to get a project off the ground. Enter Cracked Pepper, Behr Paint Company’s 2024 Color …
How Behr, Home Depot are using data to market 2024’s Color of the Year Leer más »
Dive Brief: Marketers are turning the taps back on for social media, with 51% of media decision-makers on the brand and agency side of the business planning to increase their investments in the category this year, according to June survey data that Advertiser Perceptions shared with Marketing Dive. That figure contrasts with findings from April, …
Marketers ramp up social spending as ROI prospects improve, survey says Leer más »
UPDATE: Aug. 23, 2023: Starbucks announced Wednesday that its pumpkin drinks would be released on Aug. 24. America is still in the dog days of summer, but Dunkin’ declared the start of fall last week. The chain brought back its pumpkin spiced beverages on Aug. 16, kicking off an autumnal-flavored arms race among coffee giants — …
You’re not imagining it — pumpkin spice drinks are rolling out earlier Leer más »