marketing

Estée Lauder bets generative AI can keep pace with shifting consumer tastes

Estée Lauder bets generative AI can keep pace with shifting consumer tastes

marketing / Por

Dive Brief: The Estée Lauder Companies (ELC) is deepening its relationship with Google Cloud to include more applications of generative artificial intelligence (AI), according to a press release.   The Clinique and Aramis owner will leverage generative AI to monitor consumer feedback in real-time while using Google Cloud’s Vertex AI platform to streamline its internal operations. …

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Miller Lite, Coors Light expand football marketing playbook for new season

Miller Lite, Coors Light expand football marketing playbook for new season

marketing / Por

Dive Brief: On deck for Molson Coors this fall are football-themed activations and advertising for brands Miller Lite and Coors Light that are part of the conglomerate’s goal of increasing marketing spend by $100 million this year, the company said in a press release. Miller Lite will further integrate with fantasy football, including by expanding …

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Trolli brings multiplayer game PUBG to life with scavenger hunt experience

Trolli brings multiplayer game PUBG to life with scavenger hunt experience

marketing / Por

Dive Brief: Trolli is dropping into the PAX West gaming convention running from Sept. 1-4 with a scavenger hunt experience promoting a partnership with PUBG: Battlegrounds, per a news release.  The gummy candy marketer will set attendees of the show, the largest of its kind in the U.S., on a mission to explore host city …

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DirecTV Stream plans social media takeover to score football fans

DirecTV Stream plans social media takeover to score football fans

marketing / Por

Dive Brief: DirecTV Stream in collaboration with sports media company Team Whistle is launching a social media takeover touting the channel’s value and promotional offers as the college and professional football seasons begin, per information shared with Marketing Dive. Launching Sept. 8, the takeover features a variety of “snackable” social media segments with appearances from …

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Chipotle takes Gen Z behind the scenes to recruit new employees

Chipotle takes Gen Z behind the scenes to recruit new employees

marketing / Por

Dive Brief: Chipotle is attempting to recruit new team members for fall with the latest iteration of its documentary-style “Behind the Foil” television ads, according to a press release.  The new commercials feature unfiltered testimonials from current Chipotle employees detailing what it’s like to work for the chain. The brand additionally plans to leverage social …

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How Gap put a fresh spin on nostalgia for its fall campaign

How Gap put a fresh spin on nostalgia for its fall campaign

marketing / Por

As consumers begin readying their fall wardrobes, Gap is vying to spark fashion inspiration by elevating its assortment of closet staples to nod to today’s consumer and transform what was into what is. The retailer today (Aug. 29) unveiled its fall collection, an assortment of its new and most-loved styles — called its “icon” products …

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Target elevates 17-year veteran to CMO

Target elevates 17-year veteran to CMO

marketing / Por

Dive Brief: Target promoted Lisa Roath to executive vice president and chief marketing officer, according to a press release. A 17-year veteran at the retailer, Roath previously served as senior vice president of food and beverage merchandising. Roath will be responsible for chief marketing functions including creative, guest marketing, retail brand experience, social media, paid …

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7-Eleven debuts digital collectibles | Marketing Dive

7-Eleven debuts digital collectibles | Marketing Dive

marketing / Por

Dive Brief: 7-Eleven has released Slurpee digital collectibles as part of its 96th birthday celebration, the company announced in a press release on Tuesday. Customers must mix their favorite slurpee flavors in the company’s mobile Vibe Check Machine to get the collectible, which can then be saved to the user’s digital wallet as a non-fungible …

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Sociable: Early data for brands on Threads shows good engagement

Sociable: Early data for brands on Threads shows good engagement

marketing / Por

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Meta’s new Threads app has only been around for a week, so it’s way too early to be taking too much from the initial usage insights as an indicative measure of what you can …

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Bumble matches with ‘Barbie’ to help singles strike up conversations

Bumble matches with ‘Barbie’ to help singles strike up conversations

marketing / Por

Dive Brief:  Bumble teamed with the upcoming film “Barbie” ahead of its July 21 debut to offer users of the dating app a chance to match with the movie’s multiple versions of the Barbie and Ken characters, per details shared with Marketing Dive. Now though July 26, Bumble users can match with characters of the movie …

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