marketing

Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up

Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up

Dive Brief: Google Pixel will become the official mobile phone of the National Women’s Soccer League (NWSL) as part of a multi-year partnership, per details shared with Marketing Dive. It will also serve as presenting sponsor of the league’s Playoffs and Championship games. Additionally, Google will introduce a new “Pitchside with Pixel” program that will …

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‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues

‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues

Super Bowl LVIII on Sunday delivered another nail-biter on the field but a lot of head-scratchers on the advertising front — hello, Temu and RFK Jr. — with just a handful of clever, albeit conventional, commercials cutting through the clutter.  The Kansas City Chiefs secured a clutch win over the San Francisco 49ers in overtime …

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Ad-spending market continues to recover, though 2024 presents mixed picture

Ad-spending market continues to recover, though 2024 presents mixed picture

Dive Brief: Global ad spending is on track to close out 2023 on a positive note, a finish that comes despite a challenging period marked by inflation and conflict, according to newly updated forecasts from WPP’s GroupM and Interpublic Group’s Magna.   GroupM foresees global ad revenues climbing 5.8% this year to hit $889 billion, excluding …

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Brand backlash: Are 2023’s epic marketing fails part of a bigger problem?

Brand backlash: Are 2023’s epic marketing fails part of a bigger problem?

Purpose-driven marketing came under fire in 2023, with controversies roiling high-profile brands for months on end. The outcry, which extended beyond online kerfuffles to actually dent sales and revenue, has sent a chilling effect across an industry already contending with economic constraints. While the case for purpose remains strong, with plenty of research touting the potential …

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Bath & Body Works drops 10-foot candle to help holiday shoppers unwind

Bath & Body Works drops 10-foot candle to help holiday shoppers unwind

Dive Brief: Bath & Body Works launched a new creative platform that encourages busy consumers to take a moment to stop and smell the roses, per details shared with Marketing Dive. “Come Back to Your Senses” kicked off with the drop of a 10-foot-tall candle in New York City’s Herald Square Thursday. The installation representing …

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Globant’s deal for Gut points to challenges facing independent agencies

Globant’s deal for Gut points to challenges facing independent agencies

Creative agency Gut has been a breakout success, attracting big brand clients and winning multiple Cannes Lions awards, including an Agency of the Year recognition in 2023. That strong track record is one reason why it came as a surprise to some industry watchers when technology consultancy Globant recently took a majority stake in the shop, …

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Bud Light teams with NFL legends on ad for Super Bowl LVIII giveaway

Bud Light teams with NFL legends on ad for Super Bowl LVIII giveaway

Dive Brief: Bud Light has teamed with NFL legends Peyton Manning and Emmitt Smith for a new ad kicking off the Anheuser-Busch InBev brand’s largest-ever Super Bowl ticket giveaway, according to a company announcement. The ad, running in 30- and 15-second formats, sees Manning and Smith doling out cans of Bud Light while touting their …

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Smirnoff celebrates connection in new global campaign

Smirnoff celebrates connection in new global campaign

Dive Brief: Diageo vodka brand Smirnoff recently provided details on a global campaign in more than 20 countries that is already in motion or soon to launch and built around the theme of celebrating social connections, according to a press release. New digital-first creative “Atomic” showcases how people mix together. The effort was inspired by …

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